SHARPSPRING Review 2020

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WHAT IS SHARPSPRING?

Existing systems and most third-party apps work seamlessly with SharpSpring, an email marketing platform that is robust and targeted towards small- and medium-sized businesses. Users get all the online marketing functionalities that they require thanks to the platform’s extensive array of features. Even better, SharpSpring is inexpensive and does not require annual contracts, as sign-ups are only required month-to-month. SharpSpring is a good fit for agencies as it allows them to tailor fit the management, branding, and charging of their customers. Rank-and-file staff, as well as management, can get some use from the system. The tool can be used to track prospects and incoming sales, which managers will surely appreciate. Its email and CRM functionalities can be used by staff in creative businesses to communicate relevant developments to customers. Since all marketing materials and key sales are stored in a single location, SharpSpring also accelerates workflows.

SHARPSPRING FEATURES

Main features of SharpSpring are:

  • Behavior-Based Email Automation
  • Dynamic Forms
  • Call Tracking
  • Transformative Email Analytics
  • Campaign Tracking
  • Dynamic Web Content
  • Track Leads
  • Custom Deal Stages
  • Lead Nurturing
  • Lead Scoring
  • Robust Rules Engine
  • Social Notes
  • Point-and-Click WYSIWYG Editor
  • Landing Page Funnel
  • Daily VisitorID Email
  • Smart Emails
  • Third-Party CRM Integration
  • Behavior Tracking
  • Multiple Device Tracking

SHARPSPRING BENEFITS

The main benefits of SharpSpring are its email automation, its lead engagement, and its analytics.

Lead conversion rates are improved by SharpSpring, as it offers a wide array of solutions when it comes to marketing products and services on the internet.

Unlike other email services, SharpSpring’s “after-the-click” tracking lets users send personalized messages that start conversations and turn into lead conversions. Leads are provided with information during critical parts of the sales journey, improving the chances of conversion.

Forms generated by the solution can be customized so that reorder fields are included. Because of the drag-and-drop functionality, modifications like this can be easily done. Regular visitors are provided with an autocomplete option, which further improves conversion rates. The tool can also map fields from native and third-party forms.

Marketing automation is simplified by the system’s intuitive visual workflow builder. At critical stages in the sales journey, leads can be engaged through branching logic. Customizable buyer personas allow for targeted messaging. Lists of strong leads are emailed daily to users, giving them multiple opportunities for easy conversion. Strong prospects are easily identified by factors like engagement and fit, as well as page tracking.

Identifying leads is quick and easy as twice as many site visitors can be identified by the tool. The tracking feature is behavior-based, allowing users to determine prospect motivation. Visibility into the leads pipeline is provided so users can track their leads. Distinct sales processes can also be handled as users are free to come up with their own filters, deal stages, and fields.

Funnels and landing pages can be created by SharpSpring, aiding in the quick conversion of leads. Conversations are driven up since web content can be modified to match visitor interests and attributes, thanks to the point and click functionalities that come with the user-friendly interface of the tool.

The system’s analytics makes it easy for businesses to make decisions that are backed up by data. Teams and clients can get easy-to-understand and information-rich reports through the tools metrics feature. Deliveries, opens, bounces, and clicks can be followed, allowing for the optimization of messaging. All of this allows users to know how successful their emails are.

TECHNICAL SPECIFICATIONS

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Customer Support Types

  • Phone
  • Online

SHARPSPRING INTEGRATIONS

The following SharpSpring integrations are currently offered by the vendor:

  • Twitter
  • Gmail
  • Google Adwords
  • Salesforce
  • Magneto
  • Formstack
  • Zapier
  • Wufoo
  • LinkedIn
  • Shutterstock
  • Cisco WebEx
  • Zoho CRM
  • Litmus
  • PieSync
  • WebEx
  • GoToWebinar
  • Open API
  • Facebook

PRICING PLANS

The company’s pricing policy is simple and clearly stated on its website. Rather than paying the fee displayed per user, you get unlimited users on every plan and SharpSpring quickly becomes a cost-effective choice for large teams. SharpSpring pricing is available in the following plans:

 

CUSTOMER REVIEW

Here is a customer review:

Rogier v
Strategy Director
Small-Business(11-50 employees)

“The best offer for automating sales and marketing”

What do you like best?

If you have an existing website (and who doesn’t), SharpSpring provides the best value for money and is one of the easiest (if not THE easiest) platform to add to your marketing tech stack. It’s easy to use, combines marketing AND sales automation, works great with other marketing and sales tools (CRM, Typeform, etc.) and truly helps to align and integrating sales and marketing into one customer focussed process.

What’s interesting to see on that page is that SharpSpring seems to have the most loyalty; even though all the others are bigger, SharpSpring is the only one that didn’t drop any users in the period that was analyzed. For a company that only sells month-to-month subscriptions, that’s quite an achievement.

With the merger of SMTP, SharpSpring, and GraphicMail (which is in the process of becoming branded to SharpSpring also) it seems that the combined company is trying to become an entity that can serve nearly all the marketing needs for small businesses. With that clear kind of positioning, it seems SharpSpring will be a worthwhile and viable choice for many years to come.

 

SharpSpring offers a lot for SMEs with relatively large marketing and sales teams. If you find platforms priced per user are becoming too expensive, you should definitely see if SharpSpring provides the features you need for a more reasonable price.

We’re pretty confident most SMEs can make genuine progress with SharpSpring and agencies will be able to manage multiple clients. However, companies with more advanced automation needs might find its features don’t go far enough.

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