GetResponse is a popular email marketing platform that is generally suitable for ecommerce businesses. I have reviewed this app in this article below that you can check out to see how it can stack up against your requirements. Once you’ve gone through the review, I also suggest you come back here and also read one of my recent posts describing 10 formulas to help you boost ecommerce sales.
Since you’re reading this post on my ecommerce platforms blog, I would probably not be wrong in assuming that you are associated with an ecommerce operation. This being the case, I’m sure there is no need for me to tell you much (if anything at all) about the effectiveness and the benefits of email marketing as it relates to any online business. In the unlikely event that you are not aware of the advantages of email marketing for your online business, all I can say is ‘just do it’ – you will thank me for this once you see the results.
GetResponse is a state-of-the-art email marketing tool designed to help you automate your email efforts. You can create newsletters specifically for the people on your email list, crate immersive autoresponders, and check out excellent reports related to your campaigns.
Alongside email marketing, GetResponse also provides auto funnels, customer relationship management, and so much more. Though it’s been in action since 1998, GetResponse is evolving at a rapid pace today. According to the company, more than 350,000 people use the solution now.
GetResponse Review: Key Features
Contact Manager – one of the basic building blocks of an email marketing app that is available with GetResponse
List Segmentation – a fairly useful feature provided by the app
Template Selection – with over 500 ready-made templates offered, GetResponse stands at the top of the crowd of competitors here
Template Editor – a feature-rich template editor is provided to let you edit and customize the message templates easily. HTML editing is also possible if needed
Image Hosting – GetResponse allows you to host images and other files on their server
Social Media Marketing – a highly beneficial marketing method today that you can integrate with your email campaigns via GetResponse
A/B Split Testing – a marketing method provided by the app that most of the advanced marketers just love
Autoresponder – one more quite useful email marketing feature provided by the app
Surveys – another marketing tactic supported by the app
RSS Feed Integration – a useful way of marrying website updates with email marketing that is supported by GetResponse
Google Analytics Integration – yet another useful feature that is available with the app
Spam Score Checking – one must-have email marketing feature that the app provides
Reporting/Stats – detailed statistical info and various reports related to your email marketing campaigns can be generated using the app
GetResponse Review: Email Campaign Creation
Templates are a must-have for any auto-responder or marketing strategy.
The better the templates on your email marketing tool, the more impressive your content looks, without forcing you to worry about things like coding.
GetResponse gives you the option of choosing between designing your own templates from scratch or using one of their pre-built models.
If you prefer to keep your hard work to a minimum, I’d recommend using the drag-and-drop editor. Though you don’t get a huge number of templates to choose from here, the quality of your options is pretty good. The templates look professional, and mostly up-to-date. However, you might not like all of the templates you can get.
Additionally, it’s worth noting that you can potentially buy some additional templates from a third-party source if you’re looking for something in particular.
One big plus for GetResponse is how responsive the templates are. You can rest assured that any template you choose will automatically adjust to suit any device – including smartphones and tablets. GetResponse will even show off a preview of your new email in the “Mobile Preview” section if you want to see how it’s going to look.
You can also flip the smartphone preview that you get, so you can see what it’s going to look like when your users switch to landscape mode.
GetResponse Review: Web Fonts
One particularly disappointing thing about GetResponse’s email creation experience is that you don’t get a lot of control when it comes to choosing web fonts. You can really only use the basic options that come with most email marketing tools as standard.
Unfortunately, this means that you’re not going to get a lot of opportunity to stand out in today’s email marketing landscape, but you are going to be able to ensure that your fonts will maintain the same eligibility across all devices.
GetResponse Review: Landing Page Creator
On the plus side, GetResponse does at least come with a landing page editor built-in alongside the email drag-and-drop editing tool.
This means that as well as designing attractive email campaigns, you can also ensure that you’re going to be getting as many potential customers onto your email list as possible with some stunning landing pages. GetResponse’s landing page creator is also mobile friendly, so you can use it from your mobile device to build squeeze pages.
Even more impressive? You can test the conversion rate of your squeeze pages against each other in real-time, ensuring that you’re always rolling out the options with the best potential ROI.
The addition of a landing page creator might not seem like much of a big deal. However, when you realize that most tools, including AWeber, will force you to use a third-party tool to get the same functionality, you can see how valuable this becomes.
Even more impressive is the fact that GetResponse doesn’t force you to compromise on email marketing templates or landing page creation based on how much you want to pay for. All of these tools are available on the lower-pricing plans too.
GetResponse Review: Integrations
The chances are that you’re using a lot more than just an autoresponder in your marketing campaigns.
You’re going to need sales tools, website building solutions, and even separate CRM and billing software too. That means that it’s always helpful to have a tool that integrates well with others. Fortunately, GetResponse is excellent when it comes to integrations.
👉 With a little over 100 integrations to choose from in total, there’s something for everyone, including:
- Amazon Payments
- Google AdWords
- Facebook pixel
- Google contacts
GetResponse Auto Responders
The most valuable of these automation offerings from GetResponse is it’s impressive autoresponders. These are the emails that you send to your audience at set intervals that are established by your marketing plan. You can send emails the moment after someone signs up for your subscriber list or send them a discount to encourage them to buy when they abandon your cart.
GetResponse‘s autoresponder offers the option to send time and action-based messages based on various triggers and actions including:
- Changes in contact preferences
- Changes in user data
- Completed transactions/ goals
Marketing Automation Funnels
GetResponse also created a new version of the autoresponder functionality lately called “Marketing Automation” that allows you to establish flowcharts based on what you want the email tool to do when a user does something specific – like clicking on a link.
For those who really want to go above and beyond with their marketing efforts, there’s another new feature from GetResponse called “AutoFunnel”. This transforms GetResponse into a full all-in-one solution for your eCommerce business.
👉 With AutoFunnel, you can:
- Design landing pages
- Create product catalogues
- Create Facebook campaigns
- Add autoresponder cycle subscribers
- Drive users to sales pages with squeeze funnels
- Manage transactions
- Send emails for abandoned cart customers
GetResponse A/B Testing
Another thing that makes it easy to optimize your campaigns on GetResponse, is the availability of some fantastic split-testing tools.
The A/B testing functionality on GetResponse is a lot more in-depth than you would get from competitors, because you can test up to five messages against each other at once. Usually, you’re limited to just 3 segmentation options with tools like MailChimp for instance.
One of the things that sets GetResponse apart from other email automation tools, is that it offers all-in-one functionality. In other words, this is a software solution that can help with everything from marketing to content management and sales.
GetResponse only introduced a new CRM functionality into their package somewhat recently, however, it still helps to differentiate the marketing tool. The CRM is relatively basic, allowing companies to create sales pipelines, add contacts to specific lists, and track activity with contacts, like how many emails you’ve sent or phone calls you’ve had with them.
The CRM is also integrated with all of the email marketing functionality that’s provided through GetResponse, so you can combine your promotional efforts with more in-depth advertising solutions. GetResponse also allows users to add people to a CRM pipeline based on the activity, such as email open levels, form completions, purchases, and so on. It’s also possible to trigger autoresponders based on where people are in pipeline stages.
With CRM functionality, you can send automated emails to people based on what they did on your website, then follow up later to automatically move that person to another stage in your pipeline as time passes by.
Even if you’re pretty confident with your email marketing skills, it’s safe to say that you might need a little bit of assistance at times. After all, we all find issues with our software occasionally. For a while, GetResponse offered some of the most comprehensive customer support solutions in the industry, including live chat support, online tutorials, and phone support. However, the company recently discontinued it’s option for phone support somewhat recently.
The easiest way to get in touch with GetResponse if you have any questions or issues is to reach out through email or live chat support. Most similar platforms for email marketing also rely heavily on those avenues for customer contact, because they’re generally preferable and cheaper to having a phone-based contact center.
The chances are that you’re limited on the amount of cash you have to push into your email marketing campaigns. Most companies today simply can’t afford to spend a fortune on their software.
GetResponse is relatively flexible when it comes to pricing. You get to choose your price based on how long you want to be in a contract for, how many contacts you have, and what kind of features you need. You can access discounts of 18% if you’re buying 12 months at a time, or 30% for 24 months at a time.
Here’s what you can get each package for if you have around 1000 subscribers:
- Basic: $15 per month for unlimited landing pages, emails, automation templates, Facebook ads, surveys, and exit pop-ups.
- Plus: $49 per month for everything in Basic, including list-building funnels, sales funnels, e-product sales, basic CRM functionality, and webinars for up to 100 people.
- Professional: $99 per month for everything in plus, as well as contact tagging and scoring, automation builders, paid webinars, and webinar funnels and more.