SHARPSPRING Review 2020

WHAT IS SHARPSPRING?

Existing systems and most third-party apps work seamlessly with SharpSpring, an email marketing platform that is robust and targeted towards small- and medium-sized businesses. Users get all the online marketing functionalities that they require thanks to the platform’s extensive array of features. Even better, SharpSpring is inexpensive and does not require annual contracts, as sign-ups are only required month-to-month. SharpSpring is a good fit for agencies as it allows them to tailor fit the management, branding, and charging of their customers. Rank-and-file staff, as well as management, can get some use from the system. The tool can be used to track prospects and incoming sales, which managers will surely appreciate. Its email and CRM functionalities can be used by staff in creative businesses to communicate relevant developments to customers. Since all marketing materials and key sales are stored in a single location, SharpSpring also accelerates workflows.

SHARPSPRING FEATURES

Main features of SharpSpring are:

  • Behavior-Based Email Automation
  • Dynamic Forms
  • Call Tracking
  • Transformative Email Analytics
  • Campaign Tracking
  • Dynamic Web Content
  • Track Leads
  • Custom Deal Stages
  • Lead Nurturing
  • Lead Scoring
  • Robust Rules Engine
  • Social Notes
  • Point-and-Click WYSIWYG Editor
  • Landing Page Funnel
  • Daily VisitorID Email
  • Smart Emails
  • Third-Party CRM Integration
  • Behavior Tracking
  • Multiple Device Tracking

SHARPSPRING BENEFITS

The main benefits of SharpSpring are its email automation, its lead engagement, and its analytics.

Lead conversion rates are improved by SharpSpring, as it offers a wide array of solutions when it comes to marketing products and services on the internet.

Unlike other email services, SharpSpring’s “after-the-click” tracking lets users send personalized messages that start conversations and turn into lead conversions. Leads are provided with information during critical parts of the sales journey, improving the chances of conversion.

Forms generated by the solution can be customized so that reorder fields are included. Because of the drag-and-drop functionality, modifications like this can be easily done. Regular visitors are provided with an autocomplete option, which further improves conversion rates. The tool can also map fields from native and third-party forms.

Marketing automation is simplified by the system’s intuitive visual workflow builder. At critical stages in the sales journey, leads can be engaged through branching logic. Customizable buyer personas allow for targeted messaging. Lists of strong leads are emailed daily to users, giving them multiple opportunities for easy conversion. Strong prospects are easily identified by factors like engagement and fit, as well as page tracking.

Identifying leads is quick and easy as twice as many site visitors can be identified by the tool. The tracking feature is behavior-based, allowing users to determine prospect motivation. Visibility into the leads pipeline is provided so users can track their leads. Distinct sales processes can also be handled as users are free to come up with their own filters, deal stages, and fields.

Funnels and landing pages can be created by SharpSpring, aiding in the quick conversion of leads. Conversations are driven up since web content can be modified to match visitor interests and attributes, thanks to the point and click functionalities that come with the user-friendly interface of the tool.

The system’s analytics makes it easy for businesses to make decisions that are backed up by data. Teams and clients can get easy-to-understand and information-rich reports through the tools metrics feature. Deliveries, opens, bounces, and clicks can be followed, allowing for the optimization of messaging. All of this allows users to know how successful their emails are.

TECHNICAL SPECIFICATIONS

Devices Supported

  • Web-based
  • iOS
  • Android
  • Desktop

Customer types

  • Small business
  • Medium business
  • Enterprise

Customer Support Types

  • Phone
  • Online

SHARPSPRING INTEGRATIONS

The following SharpSpring integrations are currently offered by the vendor:

  • Twitter
  • Gmail
  • Google Adwords
  • Salesforce
  • Magneto
  • Formstack
  • Zapier
  • Wufoo
  • LinkedIn
  • Shutterstock
  • Cisco WebEx
  • Zoho CRM
  • Litmus
  • PieSync
  • WebEx
  • GoToWebinar
  • Open API
  • Facebook

PRICING PLANS

The company’s pricing policy is simple and clearly stated on its website. Rather than paying the fee displayed per user, you get unlimited users on every plan and SharpSpring quickly becomes a cost-effective choice for large teams. SharpSpring pricing is available in the following plans:

 

CUSTOMER REVIEW

Here is a customer review:

Rogier v
Strategy Director
Small-Business(11-50 employees)

“The best offer for automating sales and marketing”

What do you like best?

If you have an existing website (and who doesn’t), SharpSpring provides the best value for money and is one of the easiest (if not THE easiest) platform to add to your marketing tech stack. It’s easy to use, combines marketing AND sales automation, works great with other marketing and sales tools (CRM, Typeform, etc.) and truly helps to align and integrating sales and marketing into one customer focussed process.

What’s interesting to see on that page is that SharpSpring seems to have the most loyalty; even though all the others are bigger, SharpSpring is the only one that didn’t drop any users in the period that was analyzed. For a company that only sells month-to-month subscriptions, that’s quite an achievement.

With the merger of SMTP, SharpSpring, and GraphicMail (which is in the process of becoming branded to SharpSpring also) it seems that the combined company is trying to become an entity that can serve nearly all the marketing needs for small businesses. With that clear kind of positioning, it seems SharpSpring will be a worthwhile and viable choice for many years to come.

 

SharpSpring offers a lot for SMEs with relatively large marketing and sales teams. If you find platforms priced per user are becoming too expensive, you should definitely see if SharpSpring provides the features you need for a more reasonable price.

We’re pretty confident most SMEs can make genuine progress with SharpSpring and agencies will be able to manage multiple clients. However, companies with more advanced automation needs might find its features don’t go far enough.

Aweber Review: Details, Pricing & Pros

AWeber is an easy-to-use email marketing and marketing automation platform that’s designed to help small businesses and entrepreneurs send targeted and effective emails. Its drag-and-drop editor allows users to create newsletters and automated campaigns based on hundreds of HTML templates. In addition, AWeber lets business marketers integrate their email marketing accounts with various business apps, which allows information sharing among different departments.

 

AWeber

One of its most popular capabilities is its Campaigns feature. It allows users to send auto-responders based on day and time, contact behavior and tags that have been assigned to database contacts. Through the tracking feature, users can keep tabs on where contacts are in the lifecycle of a campaign, as well as which emails and campaigns got the most activity or led to the most unsubscribes.

AWeber offers a simple pricing plan based on the number of contacts in a user’s account. All options offer the same features, including unlimited emails, segmenting, integrations, more than 6,000 stock photos, automation, analytics, image hosting, sign-up forms and more than 700 templates.

Features

AWeber’s key features include:

  • Marketing Automation – Users can automate the email marketing process by using “if this, then that” logic. For example, if a subscriber clicks a link, then AWeber can be set to automatically apply a tag to that subscriber. Tags can then be used to decide which emails are sent to whom, and when they’re sent.
  • Responsive Email Design – AWeber’s emails will automatically resize based on the device the subscriber is using to view the message, whether it’s a desktop, smartphone or tablet.
  • Data Segmentation – AWeber users can segment data based on the contents of any field in their database and user activity like emails opened, links clicked and web pages visited. This segmentation information can then be applied to further target and hone marketing strategy.
  • A/B Testing – AWeber allows users to compare variations in specific elements of their emails to see which performs better. For example, a user can A/B test two different headlines to see which one generates the higher open rate.
  • HTML Email Templates – AWeber offers more than 700 email newsletter templates that are mobile responsive.
  • Reporting and Analytics – Users can monitor key metrics of a marketing campaign’s performance, such as open rates, bounces, clickthroughs, list growth over time, sign up methods and a subscriber’s activity history. These insights can help marketers continuously improve their strategy by implementing tactics that work and changing tactics that don’t.

Target Market

AWeber serves all types of companies with its autoresponder software. We’ve listed ten of its customers:

  • Prosperity with Purpose LLC
  • CrazyEgg
  • Pillar Social Media, LLC
  • The Prairie Homestead
  • DIYNatural
  • Cole Mize Studios
  • Flipped Lifestyle
  • Vault Brewing Company
  • Click It Up a Notch
  • Running Shoes Guru

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Implementation/Integration

As a cloud-based service, AWeber is simple to set up and use. The platform offers a helpful Launchpad with robust documentation for new users to get started using the platform.

AWeber integrates with hundreds of websites and services, including:

  • CRM platforms like Agile CRM, Contactually, HubSpot CRM and Pipedrive
  • E-commerce solutions like WooCommerce, Shopify, BigCommerce and Selz
  • Social media platforms and programs like Facebook, Twitter and LinkedIn Lead Gen Forms
  • Landing page software like PageWiz, Instapage and Unbounce
  • Video and webinar services like Wistia, SproutVideo, GoToMeeting and Zoom

Customer Service & Support

AWeber has award-winning customer service: the company was awarded the 2017 Bronze Stevie Award for Sales and Customer Service, the 2016 Stevie Award for Sales and Customer Service and the 2015 National Customer Service Association (NCSA) Service Team of the Year Runner-up.

Customer service is available during business hours via phone, live chat and email. On weekends, only live chat and email support is available from 9 a.m. to 5 p.m. ET.

AWeber also offers a comprehensive Knowledge Base, free live webinars, video tutorials and an operational status page showing uptime, scheduled maintenance and any related reported issues. New email marketing users can download a toolkit that contains strategy templates and worksheets for running optimal campaigns.

Pricing

AWeber’s pricing plan based on the number of contacts in a user’s account. Pricing is as follows:

  • 0 – 500 contacts: $19/month
  • 501 – 2,500 contacts: $29/month
  • 2,501 – 5,000 contacts: $49/month
  • 5,001 – 10,000 contacts: $69/month
  • 10,001 – 25,000 contacts: $149/month
  • More than 25,000 contacts: Contact AWeber for a quote

Try AWeber

AWeber Pros

First, let’s look at some of the advantages of using AWeber. There are quite a number of them, which is hardly surprising. After all, AWeber is one of the most popular email marketing software, especially among bloggers and Internet marketers.

Simple to create and deliver
In general, email marketing tools are great because they provide an alternate and simplified marketing process. They kind of revolutionized the marketing industry by providing a faster yet more affordable way of communicating with customers (existing and potential).

I mean compare traditional marketing like TV and print ads to email marketing and you will realize that email marketing offers a faster and more flexible marketing tool. The only thing is that you (and your team) would need to run the campaign yourself. Hence having an easy-to-use tool is crucial. AWeber understands this and has developed a control panel that makes navigation simple.

Customizability
This is very true in AWeber’s case, where they have over 150 customizable professional templates, where you get to decide if you prefer a single or multiple-column design or whether blue color scheme is more appropriate than red.

If you prefer to create an email template of your own, by all means, go ahead. AWeber even provides you a drag and drop interface to help you do so!

Easy to manage
Features like subscribers management & tracking and segmentation are some of the benefits that you can expect from AWeber.

You would want to view the analysis results of your email campaign in order to plan your subsequent steps as well as enhance your future campaigns. Information like which links were clicked and how much revenue was generated are pretty important in influencing business decisions.

AWeber provides these analyses through easy to understand charts. You will be able to see what worked and what didn’t, visually!

Maximum delivery results
One of the biggest concerns of email marketers is un-deliverability. In layman terms, your emails failed to deliver! You want as many of the emails to be delivered to your recipients rather than sitting in their spam folders, right?

This is where AWeber comes in handy. Compared to many other email marketing tools (especially free ones), AWeber’s deliverability is pretty amazing. While it generally depends on a few things like the nature of your products and how you word your email subject and content, some entrepreneurs reported up to 98% success rate, which is fantastic.

You see, AWeber proactively analyze the email campaigns for potential spam issues and thus, you are able to edit them BEFORE it becomes spam. Aweber’s servers also have very high credibility and thus helps in getting your emails through spam filters easily.

Support
Being in the business for over thirteen years, AWeber has fine-tuned its customer support. Besides providing 365 day live support, there are also other ways you can learn more about AWeber’s email marketing tool. You can find answers through AWeber’s knowledge base, online seminars and video tutorials.

CRM for SMEs

Smart businesses of every size have always understood how important it is to build and maintain good relationships with their customers.

Good administrators and sales managers would accumulate information on their best accounts and file it away mainly in paper records or random spreadsheets but often only in their own personal memory. Gathering information that way was time-consuming, inefficient and actually of limited value. It could easily be overlooked or lost and deriving value from it was much more art than science, depending on the intuition of the person closest to the customer.

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Today, the rise of digital technology means factual information on customers is freely available, in unprecedented detail. Guesswork, however intelligent, is no longer the only way to try and develop a competitive edge.

Clearly the adoption of technology is essential for business survival. But is it only larger organizations that should follow this trend? The answer is no, definitely not. Small and medium enterprises (SMEs) are the backbone of local economies across Asean, in some countries employing as much as 70 percent of the workforce, and they can benefit from digital technology just as much as their larger cousins.

Even the smallest enterprise has valuable information about its customers, suppliers, leads and many other vital bits of business knowledge, but these tend to be scattered and disorganization. What is needed is a Customer Relations Management (CRM) system.

With the power of a CRM system, SMEs can use their customer data to improve the customer experience, leading to higher satisfaction and loyalty over the long term.

Image result for crm

CRM is designed to help a business gain insight into its sales performance, so that it can adjust strategies based on trends. It will also help the sales team stay on task by setting up automatic workflow rules so interactions with potential customers don’t fall through the cracks. And it goes beyond managing business contacts by also managing relationships with vendors as well as internal sales and marketing teams.

SMEs in Singapore and the Asean region recognize the need to invest more in technology in order to succeed under increasingly challenging conditions. A 2018 study found that 3 in 5 (60 percent) of Asean’s SMEs would focus their investments on technology over other fixed assets to help drive business performance. Seventy-eight percent say they would invest specifically in software such as improving their websites and creating mobile apps. They believe such innovations would enable them to create better customer experience and to increase customer loyalty.

CRM is a must buy for SMEs

Here are five ways CRM will add value to an SME:

Understand customers better

Once an a business has imported its list of leads, contacts and customers into its CRM system, it can start to track the sales and account management team’s engagement with these key targets in a consistent, efficient way.

The deeper understanding of customers that results from this means that cross-selling and upselling opportunities become clear — delivering the opportunity to win new business from existing customers.

With better visibility, businesses will also be able to keep their customers happy with better service. Happy customers are likely to become repeat customers, and repeat customers spend more — up to 33 percent more according to some studies.

Improve retention, less costly conversion of new customers

A CRM system makes it easy for the sales team to follow up with outstanding proposals by scheduling automatic reminders and creating a set of email templates.

Today’s customers expect fast, personalized support, at any time of day or night. Email tracking makes follow-up more accurate and ensures opportunities are not overlooked.

A CRM system can help provide the consistently great service that customers are looking for. Agents can quickly see what products customers have ordered, and they can get a record of every interaction so they can give customers the answers they need, fast.

A CRM can improve the customer’s experience right across departments including sales, customer service, marketing and more. This high degree of personal attentiveness leads to repeat business from satisfied existing customers and generates confidence and commitment from new customers.

Productivity and responsiveness

The automation of workflow that a CRM offers provides a clear view of essential information and metrics, including the latest conversions. CRM facilitates better follow-ups through task orientation, mails and calls. It allows sales teams comprehensive insights into the customer lifecycle and provides swift response to any customer contact..

Customer management solutions can speed up and improve how SMEs locate, win and keep customers happy.

Integrate omni-channels

The purchase journey of today’s shoppers involves multiple options — they seek information, compare product offerings and finalize their purchases via various online channels likewebsite, email, chat, phone call and social media as well as physical stores. A CRM system can break down digital silos and permit better communication with customers and prospects. Sales reps can convert website live-chats to phone conversations, support agents are able to make or answer calls from within their ticket interface, and marketers can convert social media interactions into tickets to get problems solved faster.

Information can be captured through webforms embedded into website contact pages, pushed to the CRM and assigned to the appropriate sales person, which allows for quick follow up so sales are not lost.

With complete, accurate information about clients and prospects accumulated from multiple channels and held centrally, sales and marketing can focus their attention and energy on the right clients.

Mobility of data

Easy sharing of data across teams and the ability to collaborate is critical for successful customer relationship management.

The CRM system will let you schedule weekly, emailed reports, so each of the sales team members will know how close they are to achieving their monthly, quarterly and annual goals.

CRM is able to break down forecasts by salesperson, team and territory to gain insights about the team’s performance. Businesses can make better forecasts by accounting for completed sales, current targets, deals about to be closed and shortages in the sales pipeline as well as Identify the bottlenecks using real-time data and boost the team’s performance.

A CRM system pulls together all the available information on an SME’s customers, enabling the company to track the organizations and customers that they deal with, manage contacts, log information and market to them more effectively. CRM helps small and medium businesses build a relationship with customers that, in turn, creates loyalty and customer retention — key elements that affect a company’s revenue.

In fact, it may well be argued that CRM is not so much a technology as a strategy that results in both topline growth and increased profitability.

ActiveCampaign – Best CRM Solution for SMEs:

If you are looking for best CRM solution, get free 14 days trial Now.

https://www.activecampaign.com/?_r=5BBVL653

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What is CRM and why is it important to your business?

When your business looks at every transaction through the eyes of the customer, you can’t help but deliver a better customer experience, which in turn increases loyalty to your company.

True CRM software brings together all information from different departments throughout the company to give one, holistic view of each customer in real time.

This allows customer facing employees in areas such as sales, marketing and customer support to make quick and informed decisions on everything from up-selling and cross-selling, to improving the quality of customer communication and responsiveness to coordinating the management of sales and marketing campaigns.

CRM strategy

When implemented successfully, CRM gives companies not only insight into the opportunities to grow business with each customer, but a way of measuring their value.

Image result for crm

Why is CRM important to your business?

CRM is more important now than ever to businesses because it can help you to gain new customers and retain existing ones.

And it shows no signs of stopping, as a 2017 report by Gartner found that CRM software revenues have now overtaken database management systems to become the largest of all the software markets!

In today’s highly competitive environment and with so many products and services to choose from, customers are picky and customer loyalty seems to be a thing of the past.

The moment a new product is introduced into the market, it takes only a few months before that product or service suddenly becomes a commodity, which, in turn, means it’s easy to switch companies.

And despite what you might think, not all customers are created equal.

Some are a drain on customer service teams despite spending very little. Other customers do business frequently, often buy new products and services and may even be strong influencers in their market.

CRM helps to prioritize sales and marketing efforts to this group. It also gives companies a better way of understanding customer needs and wants in order to improve the way the product portfolio is offered to them.

The more you know about your customers, their buying preferences and behavior, the more likely your offer will be on target.

Image result for crm

 

How CRM works and how it builds trust with customers

How does CRM work?
Although some people think of CRM as just a technology, it is so much more than that.

No technology, no matter how sophisticated – can be successful without a strategy to guide its implementation and use. Business strategy and technology must work together in order to bring a customer-centric plan to life.

Let’s take a look at the role CRM plays in customer-centricity, customer data and automation.

1. Supports a customer-centric strategy

A CRM system supports a strategy which says that the customer is at the center of everything that you do. This customer-centric strategy must be based on clear goals and a vision of what a meaningful customer experience looks like.

What does it mean to customer centric?

A valuable customer experience is an integral part of CRM, according to Gartner’s report, “Improving the Customer Experience”.

Every time a customer comes in contact with an organization, through any of its channels, the customer has an opportunity to form an opinion – be it good, bad or indifferent. Through time, this collective set of customer experiences forms a picture in the customer’s mind, which forms the image of the brand its values.

Organizations that are serious about CRM design and maintain a quality customer experience because they recognize that a poor customer experience is a step toward customer churn, whereas a good experience encourages loyalty.

2. Centralizes all your customer data

CRM software combines all sales, marketing and customer service information into one central database.

With 92% of businesses collecting data on prospects and customers, having access to all data in database means fewer silos within your organization – thus helping you achieve customer centricity.

Customer centric challenges 2016

What kind of customer information is being collected?

Customer information includes, but is not limited to, phone numbers, addresses, and last contact made. The software also records what was discussed, what the next follow up date is and even the status of an open item – all of these play an important part in being GDPR compliant.

This information can then be used to manage, measure, and keep track of marketing, sales and customer service activities as they relate to the customer. Overall, it builds greater customer loyalty and a better customer experience.

Since a CRM system centralizes all customer-facing information, silos and finger pointing are significantly reduced. Sales can’t blame Marketing for not communicating with them. Marketing can’t blame Sales for not implementing their campaigns and Customer Service can’t blame Sales for disgruntled customers.

Everyone has the same access to the same customer information.

3. Automates customer-facing business processes

Companies have business-facing processes and customer facing processes.

Business-facing processes are those which make the business run more efficiently such as budgeting and planning whereas customer-facing processes include sales, marketing and customer service.

A CRM strategy focuses primarily on the customer-facing processes and makes them better in terms of meeting the needs of the customer.

The following chart explains a sample what is included in each process:

CRM impact on sales, marketing and customer service

The whole CRM process begins with a lead – the name of someone you think you can sell something to.

Usually, a person has filled out a web form and provided you with their contact information.

Once the lead is put into the system, the software will then take it through to the sales process. It’s the CRM system that will remind the sales person to call at an agreed upon time, for example. Each time you interact with the prospect, you will record it into the CRM system. The same applies if someone else ends up talking to the prospect.

In a nutshell, CRM keeps track of all lead-related actions and what’s been said and done.

At the same time, CRM is a library of documents, phone calls and emails. When an interaction with a prospect is initiated, you get an instant, automated trail of communication. Because the information is in one central place, anyone in the company can help this person out.

Whether you’re in sales, marketing or customer support, a CRM system can help to automate a particular business process, as well as to automate the way each process works together with the other. But, it goes without saying that each business process must be well defined and efficient in order for a company to achieve good results.

Customer-facing process automation
1. Lead management
There’s an entire process before a lead becomes a customer.

You need to identify a lead, then qualify it and only then convert the lead into a sale.

A lead can come from many channels – a website, cold calling, social selling, an event/seminar, or it can be purchased (providing the purchase list is inline with GDPR).

With this number of channels, it must be clear which person or department is ultimately responsible for logging the lead in, because this determines how the lead should be routed and how it will be followed up on. Without a clearly defined process (work flow), leads can end up lost or forgotten, which results in frustration, lost sales productivity and even a bad customer experience.

Lead management flow in CRM

2. Customer support
There should be clear rules for how customer service requests are managed.

These rules define whether a request goes to the first or second line of support, what resources will be used to solve a customer’s problem and how status updates will be shared to ensure that the issue is being addressed. Once the work flow and rules are defined, the CRM system can automate the whole flow.

At the same time, it keeps a record of all contacts’ history, so that customer service teams can view the information to get a better understanding of how to help the customer, which can then be used to improve customer satisfaction.

 

Conclusion
B2B buyers no longer need you to tell them what they need or want anymore.

They already know what they want since they’ve been searching on the internet, through forums, blogs, social media, and so on.

What they want is to be treated as individuals. They want to feel like their business matters to you and that you care.

In B2B sales, a CRM system can make all the difference in whether or not you gain a new customer or retain an existing one. Customers who feel valued are happy customers and happy customers mean repeat business – not to mention, improved bottom lines.

ActiveCampaign – Best CRM Solution:

If you are looking for best CRM solution, get free 14 days trial Now.

https://www.activecampaign.com/?_r=5BBVL653

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Benefits of Email Marketing

For small businesses, deciding where to spend your marketing dollars is serious business. You want to generate new leads while engaging your current customers, but you need to make sure that the digital marketing tactics you are using are cost-effective and drive results.

Although email marketing has been around for a while, it continues to drive significant results for small businesses across the country. Even with the rise in popularity of other marketing platforms like social media, email marketing is still one of the best tactics that brands can use to reach and engage their target audience. Below, we’ll cover the top 25 of the benefits of email marketing and explain how they can help your business improve lead generation, conversion, and revenue.

 

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Benefits of Email Marketing

The benefits of email marketing include:

  1. Permission-based – your marketing list will be made up of people who have actively chosen to receive emails from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.
    Flexible design – you can send plain text, graphics or attach files – whichever suits your message best. A choice of design options gives you scope to convey your business branding.
  2. Scalable – email marketing can be used to reach large audiences or smaller targeted lists.
    Personalisation and segmentation – with email marketing you can personalise messages. You can also segment your marketing list, so that your customers receive messages from you that they are interested in – this will help boost their engagement with you.
  3. Shareable – it’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand.
  4. Conversions and increased sales – if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
  5. Measurable – you can evaluate the success of a campaign by using web analytics software. You can easily test different copy, subject lines and designs to see which is most effective. This allows you to optimise future campaigns.
  6. Benchmark – you can compare your results against others in your industry. There are many free email marketing benchmarking reports available – you will find these by searching online. Benchmarking data can help you to evaluate and prioritise improvement opportunities.
  7. Test before you send – A/B testing of subject lines, calls-to-action, personalisation, email copy, images or messages ensure your email content is as effective as it can be before you send it.
  8. Less intrusive – unlike telephone marketing, recipients can read your message at a time that suits them.
  9. Cost- effective – the costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
  10. Environmentally-friendly – email marketing is better for the environment than direct marketing by postal mail because nothing is printed.
  11. Time-saving – through automation you can trigger emails to be sent to customers based on an action they have performed on your website – eg. send a welcome email when a user signs up to your website, or issue an email offering a discount incentive if user abandons an online shopping cart. Once you have developed a template you can reuse for numerous email campaigns.
  12. Real-time marketing – through email marketing you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Why Every Business Should Be Using Email Marketing

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted.

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Why Every Business Should Be Using Email Marketing

1. Your customers check their email every day.

How many times do you find yourself opening up your email on your computer or mobile device? Whether its work-related or personal, most people check their email at least once a day to see what new messages they’ve received. This means that email marketing offers small businesses the benefit of getting in front of their audience on a regular basis. The simple fact that your customers check their email every day is the most important benefit

2. You can drive more conversions with email marketing.

A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts. After developing an effective communication strategy, your business can drive more conversions through email marketing. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.

3. It is more cost-effective than traditional marketing tactics.

Email marketing is relatively inexpensive when compared to other traditional marketing tactics such as direct mail and print media. While these traditional print marketing tactics require you to spend money on printing and advertising space, email marketing requires only a small investment of time and resources in developing effective content. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI). According to one report from DBS Data, businesses can expect an average return of $38 for every $1 they spend on email marketing.

4. You can automate your sales cycle.

Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touch points with customers. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.

5. It can increase traffic to your website.

Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA that asks readers to head back to your website to take a specific action. If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.

6. Email marketing is easy to track and measure.

With email marketing, you can look at exactly how many people are opening, reading, and clicking through your email content. This allows you to determine if your email campaigns are successful and see just how much of a return on investment these campaigns are offering your business. As you make adjustments to subject lines, messaging, and types of offers, you can continue to track success to see which strategies are bringing you the best results.

7. You can increase brand awareness through email marketing.

Brand awareness is one of the most important benefits of email marketing. Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.

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